freethedesk.

Guides & articles

Practical guides for Perth businesses on websites, web applications, search visibility, automation and the systems behind them.

  1. By Ethan Betts-Ingram | Published

    Why Isn't My Business Showing Up on Google?

    The usual reasons a small business is missing from Google search and Maps, how to check each one yourself, and what to fix first.

  2. By Ethan Betts-Ingram | Published

    What to Automate First in a Small Business

    How to spot the admin worth automating in a small business, the usual first candidates, and how to tell whether it will pay for itself.

  3. By Ethan Betts-Ingram | Published

    WordPress Website Costs in Perth: What You Really Pay

    What a WordPress site costs a Perth small business over time: hosting, plugins and upkeep, and when a custom-coded site is the better buy.

Web design Perth

Websites designed tobe obvious.

Good web design means visitors never have to work out what to do next. We create clear paths from their first click to a purchase, booking or enquiry.
  • One clear action at every stage
  • Fewer fields, choices and dead ends
  • A clear confirmation and handoff at the end
Customer journey3 steps, one action
  1. Point AInterested visitorIntent captured
  2. Find the pathOne clear route forward
  3. Understand the offerThe right detail, in the right order
  4. Take actionOnly the essential effort
  5. Point BAction completeNext step confirmed