Organic clicks
Google Search Console, 1 May to 5 October 2026.
Scooter Shop case study
One dealership.
One connected system.
A working website that brings sales, parts, service, hire and dealership operations into one customer experience.
StrategyDesignDevelopmentSEO
www.scootershop.com.au
Live dealership website
01 / The brief
Not a brochure.
A working dealership.
Scooter Shop needed to represent several very different parts of the business without making the experience feel fragmented. Customers should be able to discover stock, make a decision, buy, find a part or book the workshop without starting again each time.
InventoryOnline purchasingLicensingPartsService bookingsHireGuidesSEO
Connected capabilities
From first search to service after the sale.
Dealership system
Customer journeys and daily operations designed together.
02 / The customer experience
Built around what
the customer came to do.
www.scootershop.com.au
03 / Every screen
Designed for the screen customers use.
For Scooter Shop we found that an average of 66% of users are browsing on mobile. That is why every journey starts with the smallest screen in our process—not as a reduced version of desktop.
66%of dealership users are on mobileAverage across the Australian dealership traffic we see.
01Clear buying path
04 / Behind the website
Dealership operations
behind the website.
The public website is only half the system. The management experience is organised around what dealership staff need to action next, so better customer service does not create more administration.
Thursday / 9:41 AM
All systems connected What needs attention.
Action queue
Enquiries and next steps arrive with the context staff need.
Orders & licensing
Customer paperwork, payment and handover progress stay connected.
Stock & content
The information customers rely on can be managed in one place.
Service diary
Bookings become an organised workshop schedule, not another inbox.
05 / High-intent pages
Search pages built
around customer intent.
Different customers reveal different intent in the way they search: a Vespa service, a used motorcycle or a specific SYM part. We build focused pages around those searches to capture more high-intent organic traffic—then give each visitor a more relevant next step.
Ready to buy
- New Scooters↗
- Used Scooters↗
- Used Motorcycles↗
- E-Scooters↗
- 50cc Scooters Perth↗
- 125cc Scooters Perth↗
Need the workshop
- Servicing↗
- Scooter Repairs↗
- Vespa Service Perth↗
- Motorcycle Service↗
- Tyre Fitting↗
Brand, parts or hire
- SYM Scooters↗
- SYM Parts↗
- Parts Enquiry↗
- Patrol Mountain Bikes↗
- Motorcycle Hire Perth↗
Local and researching
- Motorcycles Perth↗
- Used Vespa Scooters Perth↗
- SYM Scooters Perth↗
- Scooters Morley↗
- Scooters Mount Lawley↗
- Scooter Service North Perth↗
- Car vs Moped Cost Calculator↗
06 / SEO growth
116% growth.
5 months.
Across 1 May to 5 October 2026, organic clicks grew 116%. Indexable stock, focused landing pages and useful guides created more ways for ready-to-buy customers to find the dealership.
Your SEO findingsYour business · this cycle
Ranked- 01
Recommendations
Ranked by impact and cost.
- 02
Experiments
What each change earned.
- 03
Foundations
23 checks: pass, warn or fail.
- 04
Trend analysis
Where your search traffic is heading.
07 / Common questions
Website project questions.
Can you build something like this for my business?
Yes. We reuse the thinking and proven patterns, not another business's design. Your website or system is scoped around your customers, operations and commercial goals.
Do I need a detailed brief before getting in touch?
No. A website URL and a plain-English explanation of what is taking too much time or not working well are enough to start.
Can you connect the website to our existing systems?
Usually. We can connect websites with CRMs, inventory systems, email tools, payment platforms and other software where suitable integration options are available.
How much does a project like this cost?
It depends on the customer journeys, operational tools and integrations involved. We define the smallest worthwhile first release and provide a clear scope before development begins.
Start with the busywork
What is manual admin actually costing you?
Tell us what gets copied, chased or checked each week. We'll help you find the simplest worthwhile place to begin.